About Us

I've worked more than ten years in retail, and in the beauty industry. I created Pretty Indulgent because I've been a fan of the brands featured here for a long time, and wanted to bring them all together under one roof - a little virtual boutique of all the things I find beautiful and fabulous and unique. 

These are the things I constantly rave to friends about, and I thought - why not rave to a whole web full of people? And better yet, give them the option of snagging all these goodies in one go? 

The idea really took shape when I considered the fact that this was something I could offer my fellow Canadians, when we more often than not have our shopping experience constrained by expensive rates, customs fees and the general inconvenience of some brands not offering shipping to Canada. 

I'm an inveterate shopper by nature, and a lover of indie brands by experience. I don't scoff at Big Names, but I've gravitated over time to the work created by artisans and entrepreneurs. In a retail landscape dominated by homogenous abundance, finding that unique vision and passionate creativity is all the more exciting. 

For Pretty Indulgent I wanted to pull together an interesting mix - some things you'll recognize more easily, while some will be more niche. What I've also tried to do is select items and brands that are reasonably priced, especially considering that many of them are hand-made.

I'm extremely open to suggestions, be it ways of making the site more user-friendly, or thoughts on what product you'd like to see here. If you think I'm missing something great, let me know - if I can, I'll try it out, and if I love it, I'll try very hard to get it here.

Please feel free to email me at: prettyindulgent@gmail.com